Google - work the system to achieve much better results.

Research suggests the three main deciding factors customers from Google weigh up before choosing you are - your location, customer reviews and the quality of your images.

So for Pulse Light Clinic in Fitzrovia, creating a Google StreetView walkthrough of their premises was a no-brainer. As a company they regularly review the source and conversion rates on new business, they found a significant number of enquiries that converted came from Google Maps.

The company expects its clients to do their research, read reviews and shop around first. With so much information available online these days, that’s what people do. Pulse Light Clinic understood that using high quality images to allow customers to see inside their premises was another way of removing potential obstructions to sales.

360 Upgrade offers a fully bespoke photography service to customers, which includes photo processing to increase the quality and resolution of the images we upload. We carry out all the background work on Google for you, including updating missing or incorrect information on your Google profile to help you achieve the best results possible.

Pulse Light Clinic is located at 5 Percy Street, London W1.